The direct mail toolkit.
A quick look at how a real-estate-investor direct mail sequence works — plus the example templates we designed, free to open and adapt. No signup, no catch. Just open the folder.
Free · No signup · Example templates
The sequence, in four steps
The whole approach at a glance — build a good list, mail a short sequence, filter before every drop, and keep the rest warm.
Build the list
Start from public-records data — absentee owners, distressed and tax-delinquent properties — then clean, dedupe, and score it into a targeted mailing list.
Run the four-touch cadence
Eight weeks, four pieces, one every two weeks. Each piece does one job — and together they walk a cold contact from “who?” to “now or never.”
Filter before every drop
Before each mailing, scrub the list against anyone who already responded, sold, listed, or opted out — so no piece is wasted.
Nurture the rest
Contacts who don’t respond stay qualified. A six-piece rotation keeps the brand in front of them every six weeks until they’re ready.
Four pieces, one job each
The example designs in the folder — one for each touch in the sequence. Open them to see how each piece is built, then adapt them for your own brand.
Branded postcard
The opener — brand mark, trust badges, and a single question: “Need to Sell Your House Fast?” It exists to make piece two recognizable.
Offer range letter
A handwritten-style personal letter with a specific cash range. The specificity turns “we buy houses” into a number worth a second look.
Trust postcard
A larger piece for credibility — “Region’s Trusted House Buyer,” years in business, houses bought, and a simple three-step process on the reverse.
Final offer postcard
Hot-pink “FINAL OFFER.” The action piece and the last touch before a contact moves into the long-term rotation.
Open the folder
All the example templates and mockups live in one shared Google Drive folder — free to open, copy, and adapt. No signup required.
Postcards · Letters · Mockups · Example templates